How to create classic psychedelic pop:
- rummage through a box of musical toys like the TVPs
- nod to The Lovin' Spoonful's You Didn't Have To Be So Nice
- listen to The Pastels' 1984 Peel session with Joe Foster
- write an unforgivingly catchy three-note hook and spin it out as a minute-long coda
- make an analogue recording
Then release it on 7" on Fruits & Flowers, the label that's done everything right for 18 months.
Shall we just agree that everything on Fruits & Flowers is worth buying? That it's the best new label? And that Odd Hope's single is a 10 out of 10?
Just buy everything on the label automatically, then I can stop doing blog posts and they can retire, rich, to the hills and ingest whatever mind-altering substances they like at their leisure.
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